“It’s Always Best To Start At The Beginning…!”
– Glinda the Good Witch
“It’s Always Best To Start At The Beginning…!”
– Glinda the Good Witch
Timeline
After the success of nearby the Tweetsie Railroad Theme Park in Blowing Rock, NC, Grover Robbins purchases land on top of Beech Mountain with the hopes to turn it into a new tourist destination.
Jack Pentes is brought to the top of Beech Mountain to come up with an idea of how to make it a summer attraction. He saw the natural terrain, tall emerald grass, and twisted trees, and said it was The Land of Oz.
Construction begins on Land of Oz. Pentes would design the park with his associate, Joe Sonderman. New music and lyrics would be written for the park by Loonis McGlohon and Alec Wilder with choreography by Alice Leggett LaMar.
Judy Garland passes away. Jack adds the Judy Garland Memorial Overlook in her honor. Ray Bolger (the film’s Scarecrow) breaks ground on it, and Austin Fox would create a bronze bust of her as Dorothy.
Grover Robbins, the man who greenlit Oz would pass away just before opening.
The Land of Oz has a soft opening before the Emerald City or balloon ride are ready. An immediate hit, it draws 4,000 people, earning it the Washington Post’s title of Number One Tourist Attraction.
The official ribbon cutting ceremony with Debbie Reynolds takes place. She would have her daughter, Carrie Fisher, with her. Reynolds co-owned many of the film costumes on display in the park’s small museum, including one of Judy Garland’s Dorothy dresses.
Oz is a success and sees a great first few years averaging 450,000 guests a season. It became cover stories for Southern Living, Holiday Inn, and Friends Magazines.
Carolina Caribbean Corporation, the company who developed Beech Mountain into a tourist destination and built Oz goes bankrupt due to failed investments.
A fire is set to the Emerald City, and the museum is ransacked. The main building that housed the park’s offices, costumes, sound system, and amphitheater stage was destroyed along with an adjoining gift shop. Many film costumes were stolen including the Dorothy dress and bronze bust.
Oz is purchased by TriSouth of Atlanta, one of the original investors. Construction on a new Emerald City began that April.
Emerald City is completed in 3 months, and the park reopens with new costumes and added attractions, including Professor Marvel’s Wagon, a puppet show, and a slight-of-hand magic show. Dorothy would now walk guests through the park, when previously she was not seen until the Emerald City show.
Oz would continue, but quality control would diminish. Money was not going back into the park maintenance, renovations, or added attractions. It would look run down and become known as a “tourist trap,” and attendance would plummet.
Jack Pentes is brought in to see what could be done to Oz to revitalize it. He came up with a 10-year plan for added and new attractions and estimated it would cost $3 million to bring Oz up to speed for an opening in 1981.
Three weeks before the end of the season, it was announced to cast and Land of Oz employees would close for good. It was officially announced to the general public at the beginning of 1981.
A reunion of original park employees, known as the “Ozzies,” occurred. This would spark interest in reopening the park on a smaller scale.
Oz opens to the public for a one day walk through. It draws almost 4,000 people in one day.
The very first Autumn at Oz Festival occurs. It would be so successful, it would become an annual event. Cindy Keller would produce the event for over 20 years.
Journey with Dorothy is offered for select days in June to cater to popular demand. This event featured Dorothy tour guides and guests participating as the other characters.
The Autumn at Oz Festival has grown from a one-day event to multiple weekends each fall.
